over 50 million sq ft via franchise as well as direct routes. RelianceMart, which is targeting returns of $23 billion by March 2011, will begin writing its success story with the opening of its first hypermarket in Ahmedabad on August 15, when India celebrates the 60th anniversary of its independence. 

This will be followed by two more hypermarkets in Jamna Reliance India Ltd launched its much awaited format and largest hypermarket under the brand name RelianceMart at ISKON Mall, SG Highway, Ahmedabad, which will be open to public on 15 August. 

After the successful launch of consumer good super market Reliance Fresh and Consumer Electronic and Digital, this will be the company's third retail format in the market. In order to achieve its target of covering 100 million sq ft of area with hypermarkets, RelianceMart — a part of the Reliance group's $5.5-billion retail initiative — has begun sealing real estate deals at breakneck speed to set up mega retail stores. 

 in the last six months, the company has acquired gar and Gurgaon in September.Around 23 percent of the hypermarket floor space will be allocated to garment brands while the rest will stock footwear, home goods and other products. Luxury products, which will cover a floor space of 11 percent, will include brands like Lakme, Maybelline and Chambor. The hypermarkets in Jamnagar and Gurgaon will cover areas ranging between 1,65,000-2,00,000 sq ft.

Reliance Industries on Sunday launched its first retail format called Reliance Fresh in Hyderabad. Spread over 2,000-5,000 sq ft, 11 such Reliance Fresh neighbourhood convenience stores will come up in the city beginning November 3.

These stores will sell fresh fruit and vegetables besides staples (dal, atta, rice) as well the company’s in-house brand, Reliance Select.

RIL is targeting not only the households but also streetside vegetable sellers. According to sources, RIL is setting up Ranger Farms — outlets that will specifically service streetside vegetable sellers who can stock up on fresh farm produce.

The Ranger outlets will open at 2 a.m. and continue selling produce to vendors till 9 a.m. The Ranger format is something in the lines of German major Metro Cash & Carry’s operations in India. But while Metro targets larger retailers such as restaurant chains and bulk consumers, RIL is expected to forge a relationship with streetside vegetable sellers through the Ranger concept. It is not yet clear whether separate outlets will be opened for Ranger Farm or the existing Fresh outlets will function as Farms by the night.

Guninder Kapoor, president and CEO of Food Business at RIL, says the Fresh stores at Hyderabad are part of a pilot project. “This is a pilot project which will help us understand customer needs. The pilot for this format will be taken to many other cities over the next few months.”

Next on the company’s list are bigger cities, including Delhi and Mumbai.

RIL has already said that it will invest close to Rs 25,000 crore over the next five years in the retail business. The company plans to establish 4,000 retail outlets across various formats by then, and is eyeing sales of Rs 1,00,000 crore over the five-year period from the retail business.

Besides Reliance Fresh, the company also plans to launch larger format stores called “Feel Fresh Plus” which will be spread over 10,000-15,000 sq ft. The Fresh Plus stores will stock fruit and vegetables as well as apparel, consumer electronics, FMCG items and even medicines.

From Hyderabad, these stores will travel to Mumbai and Delhi where Reliance has identified up to 80 locations each.

But even as the retail debut kicks off with fruit and vegetables, it seems the company is doing a rethink on whether to get into the larger formats such as hypermarkets and
supermarkets. These two formats require over 1 lakh sq ft of space and may not come up at prime city locations. Instead, Reliance is contemplating tapping alterative sites such as the SEZs for opening hypermarkets.

The retail rush
11 Reliance Fresh neighbourhood convenience stores will be launched first in Hyderabad
These stores will be set up soon in Mumbai and Delhi where Reliance has identified up to 80 locations each
RIL is also setting up Ranger Farms — outlets that will specifically service vegetable vendors
Ranger outlets will open at 2 a.m. and continue selling produce to vendors till 9 a.m.
Company plans to establish 4,000 retail outlets across various formats in the country

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Reliance Retail to open 500 hypermarkets by 2010

To provide western-style retail facility “Reliance Mart” will sell a range of 95,000 types of items includes consumer durable products (clothing, stationery, toys, medicines, home furnishings, footwear etc), FMCG, IT, automotive accessories, apparel accessories, fine jewelry and fashion jewelry under one roof. For this Reliance will set up a series of 500 hypermarkets across the country by 2010 while the recent next hypermarket will be established in Jamnagar in Gujarat and in the NCR by next month with a planning to open 30 such marts by the end of this year includes six in National Capital Delhi, five each in Punjab and Andhra Pradesh, three in Gujarat and two in Bangalore, informed RIL president and CEO (Operation and Strategy) Raghu Pillai on the occation of first hypermarket in Ahmedabad on Monday.

Reliance had announced last year to invest Rs. 25,000 crore in its retail store and expected to spend Rs. 2,500-3,000 per square fit for establishing 500 hypermarkets in 784 towns by next five years. Since then Reliance has been looking for deserving lands across the country to fulfill its dream project.

Reliance will provide some innovative and unique services to the shoppers such as tailoring, shoe repair, watch repair, a photo shop, gifting services and laundry services all within the store under one roof. The facility of owned fresh bakery service will be all time available under brand name of ''hot off the oven''.

Reliance Retail is building a vigorous and state-of-the-art supply chain infrastructure in parallel to cover the entire country along with setting up its own cold storage chain discretely. “It is expected to generate direct employment for half-a-million people and indirect employment to two million

To woo the customers, RelianceMart will keep on offering versatile offers to all its customers such as ‘RelianceOne’, a common membership and loyalty programme across all its formats, which follows the philosophy of 'Earn Anywhere, Spend Anywhere'. ‘RelianceMart’ will also provide easy and attractive finance options, including zero percent financing for the purchases on some selected products.

Reliance Fresh is the retail chain division of Reliance Industries of India which is headed by Mukesh Ambani. Reliance has entered into this segment by opening new retail stores at Hyderabad on 3 November 2006. Reliance plans to invest 25000 crores in the next 4 years in their retail division and plans to begin retail stores in 784 cities across India.

Reliance Fresh recently (24th Jan, 2007) opened 12 "Fresh" outlets in Chennai increasing its total store count to 40. Reliance is still testing its retail concepts by controlled entry beginning in the southern states.

 The company is planning on opening up 6 stores in Bangalore by the middle of February (2006) and an additional 7 stores by the end of February. The store’s size would vary from 1,500 sq ft to 3,000 sq ft, which will stock fresh fruits and vegetables, staples, FMCG products and dairy products. Each store is said to be within a radius of 1-2 km of each other, in relation to the concept of a neighbour store. However, this is only the entry roll-out that the company has planned. Bangalore is said to have 40 stores in all by the end of the year.

The Reliance Fresh retail rush is on. The company opened six more stores at Saket, Dilsukhnagar, Bowenpally, Vengalraonagar, Miyapur and Uppal, taking the total to 17 in the city. According to company sources, "It is an ongoing process and only six more stores have been opened. But when we reach a substantial figure, we will definitely come out in a big way."

The sources said that the 17 stores put together have been averaging around Rs 15-16 lakh daily and around 800-1,200 footfalls daily.

The six stores with a size of 2,500-4,000 sq ft each made around Rs 6.5 lakh in the first one week, he added. In the first phase, the company opened 11 pilot stores on November 3, offering fresh vegetables, fruits, flowers and grocery items. It plans to touch a figure of 40 stores in the twin cities in the coming days.

VISAKHAPATNAM : Reliance Retail Ltd., on Monday opened its first set of three pilot stores in the steel-cum-port city at China Waltair, Murali Nagar and MVP Colony.

Talking to media persons at the China Waltair store on the occasion, its' customer operations head, K.S. Venugopal, said Reliance Fresh would carry fresh fruits and vegetables, staples, top-up grocery, non-food items and dairy products and a whole lot of other categories at very competitive prices. All the stores opened in the city have an average area of about 1,800 sqft and an average of about 20 sales associates attending to customers in each store open from 8 a.m. to 9 p.m. on all seven days of the week.

"I am glad we are opening about 40 stores in Andhra Pradesh alone by this March end. By June, we hope to open between 75 and 100 stores in the State on the Fresh format. There are 21 stores in Hyderabad, and seven in Vijayawada and Guntur bringing the total to 56 excluding the three opened here," he said.