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Reliance Retail, the 100% subsidiary of Reliance Industries, on October 28 unveiled Reliance Fresh, the first of its multi-format retail foray involving an investment of Rs 25,000 crore.

Reliance Fresh is the company’s brand for neighbourhood fresh-food outlets. It will also sell kitchen equipment and other edibles.

Besides, it has planned hypermarkets, supermarkets, discount stores, department stores, convenience stores and specialty stores, to be unveiled shortly.

The next stop for Reliance Retail will be Ahmedabad, where the company will launch an outlet on December 28, the birthday of RIL founder Dhirubai Ambani.
After that, it will move to West Bengal and Punjab, followed by simultaneous launches in Delhi and Mumbai.
“These stores, ranging from 2,000 to 5,000 sq feet, will provide customers with a variety of fresh fruits, vegetables, staple foods and other products in a world-class ambience,” said Gunender Kapur, president, foods business, at the unveiling ceremony.
The strategy is to open one Reliance Fresh store in a radius of three to four km to serve 1,000-2,000 families. This means about 30-40 stores in the major metros. The air-conditioned stores recorded a combined sales of Rs 22 lakh on the inaugural day itself.

Reliance Fresh is selling vegetables and fruits sourced from farmers through the company’s agri hubs.


Reliance Retail Ltd has recently unveiled its first set of pilot stores in the  Jaipur. Reliance Fresh, the first of the formats from Reliance Retail has been opened up for consumers from 15th of December.
The five pilot Reliance Fresh stores are to be rolled out at Khatipura, Vijaypath -- Mansarover, Shastri Nagar, Ram Gunj Chopar and Jawahar Nagar and have an area of about 2000 to 3500 sq. ft. The stores will have an average of about 20 trained sales associates attending to the customers in each store.
The Reliance Fresh stores will carry fresh fruits and vegetables, staples, top-up grocery and dairy products. The stores will remain open from 8:00 a.m to 9:00 p.m seven days a week.
Within six weeks of launching the first set of Reliance Fresh stores in Hyderabad, the launch in Rajasthan is the first launch in North India. With this launch, Reliance Retail has 22 stores in Hyderabad and Jaipur.
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After creating a buzz in Hyderabad and Jaipur, Reliance Retail has now extended its reach to Chennai. It opened 12 pilot Reliance Fresh stores in various parts of Chennai city here on Wednesday. Reliance Fresh chain of stores are being promoted under the 'neighbourhood store' concept. Each Reliance Fresh store will stock fresh fruits and vegetables, staples, top-up grocery and dairy products.

  each store will stock about 150 products and will target 3,000 households in a 1-2 km radius around the store. "We are also introducing products under our own private label called 'Reliance Select'. It has started off with staples and other product categories too will be added soon," he said.
          As for Chennai, the company has drawn elaborate plans to launch stores in different formats including hypermarkets, supermarkets, convenience stores and speciality stores. However, Reliance officials declined to indicate the actual number of stores being planned in the city. "Chennai is ever expanding and our neighbourhood concept too will expand in this city," they said.
                           While Reliance has taken the retail space on lease, the role of managing it on a day-to-day basis with relevant employees has been handed over to franchisees. Each store is expected to have 20 trained sales associates to attend to customers.
                       The company has established procurement centres at Thiruvallur, Maduranthakam, Oddanchathram and Kodaikanal among others in the state for procuring agricultural produce, especially vegetables. These are then processed and packaged at the company's large processing centre at Puzhal, north of Chennai.
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